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Show Canceled? Inside the New Virtual Event Strategy

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago.

The following are select quotes pulled from the original piece.

Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the advances in technology, from live streaming and social-casting to next-gen webinar tools and video conferencing, the concept of taking an entire event community fully digital (and, potentially, on a tight deadline) is new territory. Enter: The age of the “distributed” event.

So, how do you pivot on a dime toward the event of the future? Event Marketer tapped Brent Turner, svp-strategy at Opus Agency, and Miriam Agrell, coo at Tencue, for tips and insights.

Follow the link to see what they had to say.


by Event Marketer

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Brent is an member of the executive team for Opus, one of the world’s largest brand experience agencies.

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