The Power of Real-Time Marketing
Live video streaming gives consumers a window into brand attributes
The following are select quotes pulled from the original piece.
In this cover story for the April 2018 edition of ANA’s magazine, we connected with author Sharon Goldman and dove into the trends and successes that brands are having with live social video.
Here are some of my key quotes in this piece:
Behind the Trends
Ways Brands Can Take Advantage of Live Video Streaming
In the piece, the author asks: Has the streaming trend already peaked, with overloaded consumers ready to move on, or will it continue to soar in popularity and offer marketers the opportunity to develop additional revenue streams?
If you are not an ANA member, you can create an account and dig into insights from Eastern Bank, Dunkin Donuts, IBM, and Facebook.
More to Peruse
Touching (and Not Touching) Tomorrow
New Interfaces Bring Inspiration for In-person Interactive Experiences
In The News
15 New Event Industry Job Roles That Emerged During the Pandemic
From my collaboration with BizBashContinue