Attendee Heat Maps, Empathy VR, and the Seventh Era of Marketing
In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk about trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Green 2.0, Attendee Heat Maps, and Empathy VR.
Next up, Brent returns for an insightful conversation with Robert Rose, Chief Strategy Officer for The Content Advisory, and author of the best-selling book Experiences: The 7th Era Of Marketing. In their discussion, Robert revisits the first six eras of marketing and explains why brand experiences are becoming marketers’ secret sauce for making people fall (and stay) in love with their brand.
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