The Event Technology Landscape for 2019
With an overhauled approach, our popular landscape is back — and nearly twice as big — for our fifth annual edition.
There are big changes in this, our fifth time researching, categorizing, and publishing the Event Technology Landscape. With a completely overhauled structure, improved focus, and expanded portfolio of providers, the 2019 edition is truly both new and improved.
The Event Technology Landscape supergraphic in the SlideShare above is free for you to download, share, embed, or print and wallpaper your office.
By the Numbers
Five years ago, the first edition of our landscape, had only 144 providers included. That first edition’s quantity was paltry when compared to last years’ — the 2018 edition’s — 244 providers.
That exponential growth has continued into the 2019 edition.
The 444 event technology providers on the 2019 landscape are a great embodiment of the rapid growth happening in the entire event and experiential marketing industry.
Beyond the Numbers: What’s Changed for 2019?
The landscape’s big growth came as we made some big decisions on how we wanted to restructure and focus our landscape. We removed some formally strong categories, like Augmented Reality and Virtual Reality, as those categories now have their own large landscapes. We purposefully did not include some specialized technology categories, like software that caters specifically on association events or large conference and expo floor management.
This, along with our additions and changes, resulted in an overhaul of the categories and providers included.
At a high-level, we now have seven focused categories:
- Event Management
- Attendee Tools
- Onsite Solutions
- Attendee Activation
- Virtual Events
- Networking & Social
These categories are on a spectrum based on who they are primarily serving. We start with solutions whose primary users are event professionals and we build out to solutions that focus primarily on the end users, our meeting and event attendees.
This overall evolution of the event technology landscape is, in many ways, mirroring the changes happening in the broader marketing technology landscape. In 2019, we are seeing the big firms, like Cvent and Aventri, continue to expand their product portfolio through acquisition. The rising starts, like Klik and Splash continue to differentiate themselves with beautiful, thoughtful design. The startups, like Zenus and Proxfinity, keep expanding the landscape with unique technologies.
And be sure to download the full landscape in multiple formats, including Excel, to stay on top of this rapidly growing event and experiential marketing technology industry.
By Brent Turner
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