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Predictions Ahead: The Next Hot Technologies for Brand Experiences

Amplified by the latest trends impacting our industry, here’s my take on the emerging experiential technologies that are driving our work today and into the near future.

The Driving Trends

Over the past few years, three major themes have been driving change across brand experiences:

  1. As Millennials have become the dominant workplace demographic, we’ve begun redesigning events to meet their expectations.
  2. As leading global events — such as C2 Montreal and Dreamforce — have reimagined their experiences, we’ve entered a “festivalization” era for brand experiences.
  3. As the landscape of event technology providers has grown 70% in the last few years, we’ve ushered in new tools for marketers, event professionals, and attendees.

The Emerging Experiential Technologies

These three themes have, in turn, pushed marketers into the forefront of emerging experiential technology.

Looking back, we see that each recent year has been dominated by a few major technologies:

Looking out to 2019, my teams at Cramer, a global event and experiential marketing agency, and I are predicting that there will be two big technologies coming next to marketing: gaze-based interfaces and generative AI.

By Brent Turner

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Brent is a member of the executive team for Opus, an experience agency that delivers flagship programs for 13 of the top 20 global brands.

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