is Hanging with Rhinos, Fairies, Goblins, Astronauts, and AI Inventors

The New New — Issue Eight

In which AI predicts an event that brings together communities, experiential beer, and upside-down rhinos.

This irregular — and often irreverent — roundup of brand experiences, culture-driven experiments, and scoops of perception is back for the eighth time.

Let’s clean up and hang together.

  1. AI Inventors, getting their own patents
  2. Precognitive AI, helping the Pentagon predict events ‘days in advance’
  3. Space Billboards, just need to be an astronaut to see them
  4. Acoustic Tweezers, picking up objects with just sound waves
  5. All-in-one Dilution, simplifies household cleaning
  6. Fairycore, the new Cottagecore
  7. Goblincore, the new fashionable ‘core’
  8. Hanging Rhinos, going upside down for conservation
  9. Experiential Beer, the new guitar instructor
  10. Brand Communities, welcome to the fourth era

If you have a new intrigue of your own or see something I missed, let’s discuss it here.

The New New will be back again (at some point).

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By Brent Turner

Image from the Yayoi Kusama Retrospective

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Brent is a member of the executive team for Opus Agency, an experience agency that delivers flagship programs for 13 of the top 20 global brands.

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