is Moving from Hot to Cold

The New New — Issue Nine

In which we can see future movements built on the edges of heat, brightness, and, of course, an AI-influenced metaverse.

This irregular — and often irreverent — roundup of brand experiences, culture-driven experiments, and scoops of perception is back for the ninth time.

Let’s heat it up to power it up.

  1. AI Models, advertisers’ scandal-free darlings
  2. Lenticular Books, the first animated book of its kind
  3. Image Super-resolution, the stuff of movies, made real
  4. Whitest White, world record-breaking paint
  5. Body Heat Electricity, dancers provide the power for a nightclub
  6. Glowing Plants, now brighter and easier to recharge
  7. Potato Pal, a different home for selfies
  8. ​​Isochoric Freezing, a revolution that also saves energy
  9. Virtual Blimps, custom-built for the metaverse
  10. Three T’s, turning moments into movements

If you have a new intrigue of your own or see something I missed, let’s discuss it here.

The New New will be back again (at some point).

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By Brent Turner

Image of piece by Hrafnhildur Arnardóttir (aka, shoplifter)

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Brent is a member of the executive team for Opus Agency, an experience agency that delivers flagship programs for 13 of the top 20 global brands.

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