is (Not) Going to Sleep Well Tonight

The New New — Issue Ten

In which we play with new materials, meet new (artificial) artists, and see robots kill and reproduce—all while tapping into your dreams.

This irregular — and often irreverent — roundup of brand experiences, culture-driven experiments, and scoops of perception is back for the tenth time.

Let’s play with materials, robots, and dreams.


Dreamtech Advertising, a coming playground for marketers

Illusory Material, printing beneath tiny digital lenses

Instruments of Things, turn a user’s movement into music

Immersive Transcripts, beautiful approach to podcast accessibility

Air-Ink Pens, made with repurposed carbon from air pollution

Wooden Knives, as strong as their steel counterparts

Cobionix, needleless vaccination robot

Laserweeder, self-driving weed-killing robot for good

Xenobots, living robots that reproduce

Botto, the new millionaire AI (plus human) artist

Introvert Happy Hour, join a silent book club


If you have a new intrigue of your own or see something I missed, let’s discuss it here.

The New New will be back again (at some point).

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By Brent Turner

Image from Illusory Material

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Brent is a member of the executive team for Opus Agency, an experience agency that delivers flagship programs for 13 of the top 20 global brands.

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