is Allured with Alliterations

The New New — Issue Thirteen

In which the next era of marketing emerges in a world where marine bacteria, dinosaurs, and dragons play more sustainably on meta concrete in floating cities.

This irregular — and often irreverent — roundup of brand experiences, culture-driven experiments, and scoops of perception is back for the thirteenth time.

The allure of alliterations is keeping another issue organized—all while we try to get “mouth haptics” out of our minds.


Brandishing Brands

Brand Movements, defining the next era for marketing strategy

Brand Narratives, migrating the idea of brand positioning away from monolithic models

Debranding, now ever more pervasive (until it provokes a backlash of pent-up creativity)

Reshaping and Releasing

Digital Services Act, EU laws will be reshaping the internet (again)

Private Traffic, another Chinese trend that could transform American e‑commerce

The Modern Billboard Collective, a new era twist on the Million Dollar Homepage

Enhanced Model Release, asking photo models to consent to the use of biometrics

Stimulating the Senses

Audio Architecture, enhancing in-person experiences through 3D biophilic sound design

Tactile Temperature, fooling fingers into feeling shapes on touchscreens

Taste-Adjusting Chopsticks, enhancing salty tastes with electrical stimulation

VR Smooches, we now have “mouth haptic” technology

Sustainability x Science

AI Concrete, Meta (yes, of Facebook origin) discovers a stronger and greener concrete formula

Floating City, prototyping the path forward for sustainable coastal urbanization

Bioluminescent Street Lights, lighting up France with marine bacteria

Dinos, Dragons, and the Dark Zone

Terahertz Waves, exploring the dark zone on the electromagnetic spectrum

Dinocore, the final trend to end all trends

Cathedrals, Castles, and Dragons, listen in as I work all three into this episode of the C‑Suite Blueprint podcast.


The New New will be back again.

Until then, let’s go back almost a year, where Issue Six took us inside, up, and forward.

We explored what we build after language and media (it’s new worlds). Then, after a run through synthetic voices, spider music, sustainable fonts, and sky scans, we saw through transparent wood and right into the next experience economies. It’s a doozy of an issue to revisit.


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By Brent Turner

Image from teamLab’s Resonating Microcosms — Solidified Light Color installation

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Brent is a member of the executive team for Opus Agency, an experience agency that delivers flagship programs for 13 of the top 20 global brands.

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