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Predictions Ahead: The Next Hot Technologies for Brand Experiences

Amplified by the latest trends impacting our industry, here’s my take on the emerging experiential technologies that are driving our work today and into the near future.Continue

Embedded Events

Events within events are disrupting the b‑to‑b conference paradigm.

Culture Consciousness

How social consciousness in marketing is influencing internal events.

Trending in B2B

2018 B2B Marketing Strategies

Event Insights & Predictions

Building A Brand Experience This Year

‘Gesture’ Analytics

Voice and gaze-based technologies are giving marketers an eyeful and earful of fresh analytics.

Blockchaining

Blockchain technology will safeguard and streamline events and the attendee experience.

Reaction

EventTech 2017 Reaction

The EventTech Cheat Sheet

Event Tech Landscape 2018

Do You Want More?

My EventTech 2017 Presentations

Experience Crowdcasting

How events will be impacted by the “crowd for hire” trend.

Global Monoculture

With the rise of global monoculture, marketers are rethinking demographic segmentation.

The Art and Science of Pain

The next evolution of multisensory events will focus on an unlikely sensation… pain.

Ultrasonic Beacons at Events

Ultrasonic beacons have breached the concert ticketing space, and events are next in line.

Pop-up Facial Recognition

Facial recognition technology is popping up in consumer activations and event interactives.

Podcast Engagement

Podcasts help create extendible event content experiences on- and off-site.

Event Mixtapes

Marketers elevate background music as an event engagement and branding tool.

AI-Powered Networking

Cognitive solutions take the guesswork out of attendee networking.

Attendee Heat Maps

Heat maps will transform how we interact and react to real-time data.

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