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Exploring. Framing. Unpacking.

Fresh to this site and reposted from others. Composed solo and with conspirators.

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Embedded Events

Events within events are disrupting the b‑to‑b conference paradigm.

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Culture Consciousness

How social consciousness in marketing is influencing internal events.

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Trending in B2B

2018 B2B Marketing Strategies

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Event Insights & Predictions

Building A Brand Experience This Year

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‘Gesture’ Analytics

Voice and gaze-based technologies are giving marketers an eyeful and earful of fresh analytics.

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Blockchaining

Blockchain technology will safeguard and streamline events and the attendee experience.

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Reaction

EventTech 2017 Reaction

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The EventTech Cheat Sheet

Event Tech Landscape 2018

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Do You Want More?

My EventTech 2017 Presentations

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Experience Crowdcasting

How events will be impacted by the “crowd for hire” trend.

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Global Monoculture

With the rise of global monoculture, marketers are rethinking demographic segmentation.

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The Art and Science of Pain

The next evolution of multisensory events will focus on an unlikely sensation… pain.

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Ultrasonic Beacons at Events

Ultrasonic beacons have breached the concert ticketing space, and events are next in line.

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​Pop-up Facial Recognition

Facial recognition technology is popping up in consumer activations and event interactives.

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Podcast Engagement

Podcasts help create extendible event content experiences on- and off-site.

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Event Mixtapes

Marketers elevate background music as an event engagement and branding tool.

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AI-Powered Networking

Cognitive solutions take the guesswork out of attendee networking.

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Attendee Heat Maps

Heat maps will transform how we interact and react to real-time data.

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Perspective

Event Marketer Social Media Framework

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Brent is a member of the executive team for Opus, an experience agency that delivers flagship programs for 13 of the top 20 global brands.

Connect with him on LinkedIn, Twitter, and .

Scoops of perception are ©2021 Brent Turner.

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