Exploring. Framing. Unpacking.
Fresh to this site and reposted from others. Composed solo and with conspirators.
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Material Innovations at Events
Material innovations are transforming taste and touch in brand experiences.
5, 4, 3, 2…
The Framework for Answering a Marketer’s Questions about Big Data
The Five Vs that describe Big Data. The Four As that are the challenges around Big Data. The Three Big Questions that most marketers are still asking about Big Data. The Two (Often Missed) Approaches for unlocking value from Big Data.Continue
Emerging Trends for the Digital and Social-sides of Super Bowl 50 Campaigns
There are two new emerging trends that brands will tackle during this year’s big game. Plus, one more that will set the foundation for new and compelling 2017 campaigns.Continue
Chief Digital Officer: 5 Questions with Brent Turner
A reprint of my interview with the Chief Digital Officer team.Continue
MITX’s Annual Predictions & Reflections
Which 2012 Trend Will Continue Growing in 2013? Native Advertising.